When many charities are being hit  in the pocket, making the most of what you've got is an essential to moving forward. A few simple steps will help you achieve more. 

Every organisation has an identity, it's down to whether it's used effectively. It helps to take a good look at how an organisation may appear to the outside world and how it  communicates its messages. It's not just about advertising, it's about projecting the right image across the whole of the organisation that reflects the needs for the 21st century. Making the most of an image and identity will ultimately make an organisation more successful.

A good starting point is to write a brief. It  helps to get someone from the outside to take an objective view based on the organisation's remit. In simple terms, include in the brief its aims and aspirations. Who is it trying to influence and communicate to? And review its current image and identity - is it fit for purpose? 

I guarantee you can do a better job without throwing loads of money at it. It's about assessing what can be improved without making wholesale changes. Fine tuning can have remarkable results. It may be layout,  typestyle or even the use of colour that makes the difference. A professional communication design group can help take you where you want to be. Look at Ace Centres and Reach, two very different charities, with different audiences, but with the common goal of reaching as many people as possible. In both these charities it is about looking at what they have that others don't and communicating their strengths.

Sometimes it may be necessary to have a complete makeove and Wired In is a great example. What started as a regional charity, it had so much to give nationally and it needed a new starting point.

With years of experience, find out much more from Spoken-Image.