Fashion Arena Outlet Center - PragueB2B media Phase 2
Fashion Arena Outlet Center opened phase 1 in Prague in November 2007 and in it's first six months of trading, attracted more visitors and higher retail sales revenue than similar centres in Hungary and Poland.
Having successfully created the initial Business2Business media for phase 1 with take up of units by well known European retailers, Spoken-Image was commissioned to help sell phase 2 to other high profile brands.
The content for the brochure was developed in conjunction with the client to reflect the rapidly growing Czech economy.